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Practical advice for coaches

Finding clients, pricing your work, contracts, discovery calls, and running sessions that move people forward.

Growing your practice

How to get your first 10 coaching clients

A practical path to your first ten paying coaching clients, without ads, a website redesign, or waiting until you feel ready.

⏱ 9 min read

Running your practice

What to put in a coaching contract (and what to leave out)

The clauses a coaching agreement actually needs — scope, fees, cancellations, confidentiality — in plain language you can adapt.

⏱ 8 min read

Coaching craft

How to structure a coaching session that actually moves things forward

A repeatable 60-minute structure — open, focus, explore, commit, close — with the questions that make each part work.

⏱ 8 min read

Running your practice

How much to charge for coaching: five pricing models that work

Hourly, packages, retainers, group programmes and corporate rates — what each model suits, and how to raise your prices without losing clients.

⏱ 9 min read

Growing your practice

A discovery call that converts without feeling like a sales pitch

A 30-minute structure for coaching discovery calls: the questions to ask, when to talk about price, and how to close without pressure.

⏱ 8 min read

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